Saturday, September 19, 2009

Learning Curve

This is real from my heart, so listen up. When you own a business, you have to own the business. Don't let anything go by without first checking and re-checking. You will avoid mishaps if you look at it through discerning eyes that have your interest in check. No one can see your dreams better than you can. No one can make them happen for you either. So it's important to make sure you always have last looks on everything.

Today I received some gift cards in the mail from an online print shop. The cards were printed wrong with the wrong copy. I can only blame myself for not having the last looks before they went out to the printers. It's going to cost me PR for this weekend, but I learned and will come back with a vengeance to never let that happen again. Lessons are good, and learning them early in the game is even better. l'Amore Intimo has only been online for 2 and a half months, and things will get better when the e-commerce site is up and running. Plus I still have a charity event before years end - this should bring in some PR with the right press release going out about it.

That's all I got. No -- one more thing. The Chocolate Sweet (rose flavored) and the Chocolate Heat (cayenne pepper flavored) candy that I gave away last night for a ladies movie night out - went over huge! They all raved about both flavors. Now I just need the right molds to form the perfect rose and heart.

Dream Sweet

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