The Sassy Bride - As promised

As promised -- a sneak peak at the first design in the l'Amore Intimo Bridal Collection. This one is the Sassy Bride. To come are the Classy Bride, the Boy oh Boy Bride, and the Wedding Thong. The Sassy bride is a remake of the Sassy Tavi design in white fr the bride.

The Bridal collection will premiere online November 2009. Don't worry about the flesh tone - it's only a mannequin.

Dream Sweet

Shark Tank?

That was the buzz around the office today - Shark Tank. I didn't see the show but hear the premise is about some rich investors looking to steal business ideas right from under their owners. Hmmm.

Someone suggested this might be something to consider for l'Amore Intimo. To that I would have to say let me watch the show first. But my initial thought is, why would I sell a business I am so very passionate about? Give 50% or more to some investor who can then give me the boot, mass produce cheap "beep" in China and call it l'Amore Intimo? I can see how this could work if I was in this just for the money - but today - I'm not there. Maybe way down the line somewhere. Who knows. Today I'm loving being the owner of this beautiful venture. But I will watch the show and let you know.

Dream Sweet

Anything Online

To make my life easier I found a chocolate thermometer spatula (for tempering l'Amore Intimo Chocolate, ribbed stretch fabric for the l"Amore Intimo The Cami, power mesh in all the colors of the rainbow for l'Amore Intimo Every Day Collection for $10 less than the shop in the fashion district.

There's information of every shape form or fashion to aid any entrepreneur. I even think information from those who are working their way through their first year of business can be found - like this web log. Thanks for reading. Thank you google.

Dream Sweet

PS - Come back tomorrow to see the first design in the l'Amore Intimo Bridal Collection.

Is Busy Good?

"Everybody's working for the weekend" and "working 9 to 5", are lyrics that come to mind when I think about my time spent away from l'Amore Intimo production. There is so much that needs to be done on a daily basis and not enough time to do everything,without that constant feeling of exhaustion. But I know this too will pass, or will it ever? Will there be a time when I won't have to sacrifice in hopes of living the dream, and just live the dream?


Dream Sweet

Cool

A friend of mine told me of the upcoming wedding of her 19 year old son. Since the Bridal Collection is under construction I thought what a perfect gift to give a couple in love. I offered to give the groom and his bride the Bridal Gift Set - which includes the Wedding Thong, the l'Amore Intimo Boxer, the l'Amore Scentual (candle), and a sample of chocolate sweet and chocolate heat.

Funny thing is I thought the gift offer would at least get a quick response of yay or nay. Three days went by and nothing until this morning when I got this response (as I paraphrase)...

I don't consider myself a prude but I had a hard time sitting down with my son over my shoulder as I showed him your email with the gift offer and then your website. He, however thought all of it was "cool" and would be happy to receive the gift.

To which I took a bit of time to consider my reply which I thought was necessary...

You are a wonderful mommy. Allowing your son to choose outside of your personal preference, I adore that. L'Amore Intimo means The Intimate Love, and the brand logo is release the passion in you. The intimate love to me is loving yourself , building up and edifying with self respect, self regard, and sharing that with the world.

My goal is to create uniquely beautiful pieces that are indeed inspired by love, hand-crafted with passion and cherished for always. Cherishing the moments, the time, the memories. Meant for every woman.

Dear friend, since I started l'Amore, introduced it to the public--people have come out of the wood work to instruct me on what to do. Many, most love the brand and the concept behind the brand. Most understand I am not selling scank wear but rather intimate apparel, very high end yes, but also a message from a place deep inside my heart. I am taking a complete original stance by not photographing my designs on models, and have confused many men who have offered to shoot this for me. What I feel is that I am not going to conform. L'Amore Intimo will be different. A website and catalog that's not a skin flick. My desire is to use silhouette sketches as models make the pictures beautiful pieces of art like my designs.

You know some of my heartache in the past years, and I am still standing after so much drama and what some consider disaster and sadness. L'Amore Intimo is something I have lovingly created. I am even sponsoring a women's charity event to aid the women's recovery shelter in Santa Monica. L'Amore Intimo also gives 10% of sells earnings to women's charities. I believe that supporting women's causes is of the utmost importance, because many times we're overlooked.

I hope that with the intro of each one of our collections to come that you indeed will find a particular design that you love. Kelli used to be a bit prudish as did many of my supporters until they held a design up close and saw the love that I put into it.

Daily I am growing and changing just like my company. Making a way out of no way instead of crying about my ex owing me two years of support and our house being lost in a short sale. Lynn God is good all the time and through it all I am stronger and hopefully more humble and giving.

Check out my blog, I believe it could help any new entrepreneur. lamoreintimo.blogspot.com

xoxo

I add this reply to my sweet friend it's okay to release your passion in whatever your heart's desire. My heart's desire is to create intimate apparel that's hopefully different and loved by most. For too long I lived in a stifled state, wasting my creative mind, not wanting to step out of bounds for myself and what I wanted. The best lesson I took away from my marriage and divorce is that time is indeed a terrible thing to waste. a few of my "friends" no longer speak to me since I started l'Amore Intimo and sometimes that bothers me, but I have also gained close, caring, supportive real friends (which include family) who understand that it's not about the panties, which are indeed beautiful, it's about living the dream, following your heart, and learning every day.

Dream Sweet

Top 10

Today someone told me they were fired for low productivity once. She said her supervisor offered no assistance but instead looked at the number of cupcakes made and fired her. Behind this low productivity was the fact that the facility was cheap on the non stick spray required to produce a cupcake that wouldn’t stick to the pan.

The random stories I hear about people's work situations, better aids me in how I would deal with the same situations. In this case of low productivity, I would make sure first that the employee does indeed have the right equipment needed to do their particular job, and that all of my ducks are indeed in a row. I would expect that my employees ducks should be all in a row too or low productivity would indeed be a factor.

One day all of this great stuff I’m learning is going to help me run a company which will be considered one of the top 10 companies to work for. That’s my goal..

Dream Sweet

The Blitz Is On

It's obvious by most that i am a huge BASEBALL fan, but I also enjoy football - or I should say the Redskins and anybody that beats Dallas on any given day. I know a little about the blitz and it's time for l'Amore Intimo to BLITZ. or the past two days I have been working on a very important ad/pr campaign for the company to be introduced this weekend. What my hopes are is to increase of course the sells margin but also to fatten that rolodex. I'm siked with my plays and I'm headed for the goal. I would appreciate your prayers and cares and constant well wishes. Grazie Mille.

Dream Sweet